Brand Comparison

Side-by-side analysis of competing brands. Compare metrics, strategies, and market positioning to understand what drives success in different contexts.

Arc'teryx

Technical excellence meets streetwear status

Founded

1989

Headquarters

North Vancouver, Canada

Ownership

Amer Sports (acquired 2005)

Revenue

$1.2B (est. 2025)

Employees

3,200+

Brand Metrics

brand Awareness78%

cultural Relevance92%

sustainability71%

innovation95%

value Perception68%

Patagonia

Environmental activism embedded in business model

Founded

1973

Headquarters

Ventura, California, USA

Ownership

Patagonia Purpose Trust & Holdfast Collective (2022 restructure)

Revenue

$1.5B (est. 2025)

Employees

3,000+

Brand Metrics

brand Awareness85%

cultural Relevance88%

sustainability98%

innovation82%

value Perception79%

Arc'teryx Strengths

+Unmatched technical innovation in materials
+Strong brand prestige in urban markets
+Premium pricing power
+Gorpcore trend leadership

Arc'teryx Challenges

−High price point limits accessibility
−Risk of overexposure in fashion circles
−Supply chain concentrated in Asia
−Core climbing community alienation concerns

Patagonia Strengths

+Industry-leading environmental credentials
+Strong brand loyalty and community
+Worn Wear resale program reduces new production
+Authentic activism resonates with consumers

Patagonia Challenges

−Less fashion-forward than emerging competitors
−Corporate vest stereotype
−Limited technical innovation vs. Arc'teryx
−Aging customer demographic

Arc'teryx Recent News

Jan 5, 2026

Beta LT jacket becomes most-counterfeited outdoor piece

Dec 12, 2025

Arc'teryx opens flagship store in Seoul

Nov 8, 2025

Collaboration with Jil Sander announced

Patagonia Recent News

Jan 3, 2026

Worn Wear program expands to Europe

Dec 20, 2025

Patagonia donates $100M to climate initiatives

Nov 15, 2025

New regenerative organic cotton line launches