Founded 1949
Adidas
From athletic footwear to cultural icon
Adidas began in Herzogenaurach, Germany, founded by Adolf Dassler. It became a global athletic brand but faced decline in the 1990s due to competition. Its revival came through collaborations with celebrities, focus on streetwear, and innovative sustainability initiatives.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1949
Founded
Adolf Dassler establishes Adidas
1970
Telstar
Official World Cup ball
1980
Stan Smith
Iconic tennis shoe
1990s
Decline
Competition from Nike
2006
Yeezy Collaboration
Kanye West partnership
2020
Futurecraft
Recycled plastic sneakers