Founded 1989
Arc'teryx
From climbing gear to streetwear status symbol
Founded in North Vancouver, Arcteryx spent decades as a niche brand for serious mountaineers. Its revival came through an unexpected channel: tech workers and urban professionals seeking "stealth wealth" signaling through performance gear.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1989
Founded
Birth in North Vancouver
1998
Gore-Tex Innovation
Revolutionary waterproof designs
2002
Acquisition
Sold to Salomon Group
2012
Dormancy
Limited cultural presence
2019
Gorpcore Rise
Fashion world discovers outdoor gear
2023
Peak Hype
Beta LT becomes urban uniform