Founded 1774
Birkenstock
From orthopedic shoes to fashion runway sensation
For centuries, Birkenstock was known primarily for its orthopedic sandals—functional, comfortable, but hardly fashionable. Its revival began when fashion influencers started pairing the iconic Arizona sandals with high-end clothing, creating a striking contrast that caught the attention of the fashion world.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1774
Founded
German shoemaking origins
1966
American Import
Introduction to US market
1970s
Hippie Culture
Association with counterculture
1990s
Medical Focus
Return to orthopedic roots
2016
Fashion Crossover
Collaboration with Rick Owens
2023
Stock Market Debut
Valuation exceeds $8 billion