Founded 1884
Breitling
From aviation chronographs to luxury lifestyle
Breitling began as a watchmaking workshop in Saint-Imier, Switzerland, specializing in precision chronographs for aviation. After facing decline in the 1990s, its revival came through embracing its aviation heritage while expanding into luxury lifestyle markets and innovative designs.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1884
Founded
Léon Breitling establishes the brand
1915
Chronograph for Pilots
First wristwatch with independent chronograph button
1952
Navitimer
Iconic aviation watch with slide rule
1990s
Decline
Market challenges and changing ownership
2017
New Era
CVC Capital Partners acquisition
2023
Sustainable Aviation
Eco-friendly materials and partnerships