Founded 1856
Burberry
From trench coat pioneer to digital luxury leader
Burberry began as a waterproof outerwear brand in Basingstoke, England, famous for its iconic trench coat. In the early 2000s, the brand faced over-licensing and counterfeiting issues. Its revival came under Christopher Bailey's creative direction, focusing on digital innovation, heritage preservation, and exclusive collaborations.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1856
Founded
Thomas Burberry establishes the brand
1914
Trench Coat
Standard issue for British Army officers
1990
Nova Check
Signature pattern becomes cultural phenomenon
2006
Christopher Bailey
Creative director appointment
2010
Digital Transformation
First luxury brand to live-stream fashion shows
2023
Sustainable Luxury
100% recycled polyester outerwear