Founded 1919
Champion
From athletic uniforms to streetwear staple
Champion dominated athletic apparel for decades but faded in the 1990s. Its revival came when hip-hop artists and streetwear enthusiasts rediscovered the brand's iconic 'C' logo and comfortable designs.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1919
Founded
Knitting mill origins
1960
Sports Uniforms
NBA and NFL partnerships
1990
Decline
Loss of market share
2010
Streetwear Discovery
A$AP Rocky endorsement
2016
Cultural Icon
Backpack collaboration with Supreme
2022
Global Revival
Sales exceed $3 billion