Founded 1941
Coach
From workshop leather goods to global luxury lifestyle
Coach started as a small Manhattan workshop making handcrafted leather goods. By the 1990s, it became a mass-market brand, losing its luxury appeal. Its revival came through creative reinvention, premium materials, and strategic collaborations with high-profile designers.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1941
Founded
Six artisans in Manhattan
1962
Coach Tabby
Iconic handbag design
1985
Expansion
First international store in Tokyo
2000
Mass Market Shift
Decline in luxury perception
2013
Creative Revival
Stuart Vevers as creative director
2022
Tapestry Group
Luxury conglomerate strategy