Founded 2002
Crocs
The 'ugly' shoe that became a cultural phenomenon
Crocs were initially designed as boating shoes but quickly gained a reputation as one of the 'ugliest' shoes ever made. Their revival came through embracing their polarizing aesthetic and collaborating with celebrities and designers to create limited-edition collections.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
2002
Founded
Boating shoe origins
2006
Mass Popularity
Global sales boom
2008
Criticism
'Ugly shoe' reputation
2010s
Near Bankruptcy
Financial struggles
2020
Pandemic Surge
Comfort becomes priority
2022
Cultural Icon
Collaboration with Balenciaga