Founded 1978
Diesel
From Italian denim to global fashion phenomenon
Diesel revolutionized denim in the 1980s with its bold, distressed styles but faced decline in the 2000s. Its revival came through embracing sustainability and reimagining its iconic denim for a new generation.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1978
Founded
Italian denim brand
1980
Distressed Denim
Revolutionary designs
2000
Decline
Changing consumer tastes
2013
Rebranding
Sustainability focus
2020
Digital Transformation
Metaverse collaborations
2023
Revival Peak
Diesel Red Tag collection launch