Founded 1925
Fendi
From furrier to luxury fashion house
Fendi began as a small fur workshop in Rome but became a global luxury brand under the creative direction of Karl Lagerfeld. After his passing, the brand faced uncertainty but successfully revived through bold designs and cultural relevance.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1925
Founded
Roman fur workshop
1965
Karl Lagerfeld
Creative director appointment
1990
Baguette Bag
Iconic handbag launch
2001
LVMH Acquisition
Luxury group ownership
2019
Post-Lagerfeld Era
Kim Jones creative direction
2023
Cultural Relevance
Collaboration with Skims