Founded 1921
Gucci
From family scandal to luxury powerhouse
Gucci was once synonymous with Italian luxury but faced near-collapse in the 1990s due to family feuds and mismanagement. Its remarkable revival came under creative director Alessandro Michele, who reimagined the brand with bold designs and cultural relevance.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1921
Founded
Florentine leather goods
1960
Hollywood Glamour
Jacqueline Kennedy endorsement
1990
Family Scandal
Management crisis
2004
Pinault Acquisition
New ownership
2015
Michele Era
Bold creative direction
2022
Sustainable Luxury
Leading eco-friendly initiatives