Founded 1996
Levi's Vintage Clothing
From archive collection to luxury streetwear
Levi's Vintage Clothing (LVC) started as a small archive project but became a cultural phenomenon by celebrating the brand's heritage while collaborating with contemporary designers and artists.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1873
Levi's Founded
Original blue jeans invented
1996
LVC Launch
Archive-inspired collection
2005
Heritage Focus
Exact reproductions of vintage styles
2015
Fashion Week
First runway show
2020
Sustainable Vintage
Upcycled denim program
2023
Cultural Icon
Collaborations with Supreme and Off-White