Founded 1832
Longines
From Swiss workshop to international timing icon
Longines began as a small watchmaking workshop in Saint-Imier, Switzerland. By the 20th century, it became known for precision timing in sports. After facing competition from quartz watches in the 1970s, its revival came through emphasizing its rich heritage, craftsmanship, and strategic partnerships with major sports events.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1832
Founded
Auguste Agassiz establishes Longines
1878
First Chronograph
Pioneering timing technology
1902
Sports Timing
Official timekeeper of Olympics
1970s
Quartz Crisis
Decline in mechanical watch market
2003
Heritage Collection
Reissue of vintage designs
2024
Sustainable Watchmaking
Carbon-neutral production