Founded 1848
Omega
From Swiss workshop to space exploration
Omega began as a small watchmaking workshop in Biel/Bienne, Switzerland. It gained fame for precision and durability. After facing competition from quartz watches, its revival came through highlighting its technical innovations, including being the first watch on the moon, and luxury positioning.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1848
Founded
Louis Brandt establishes Omega
1932
Olympic Timing
Official timekeeper of Olympics
1969
Moon Landing
First watch on the moon
1970s
Quartz Crisis
Market challenges
2007
Seamaster Collection
James Bond partnership
2023
Master Chronometer
Highest precision standard