Founded 1918
Panasonic
From consumer electronics to sustainable innovation leader
Panasonic dominated consumer electronics for decades but faced decline with changing market trends. Its revival came through focusing on sustainable energy solutions, smart home technology, and industrial innovation.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1918
Founded
Matsushita Electric established
1950
Global Expansion
First overseas subsidiary
1970
Consumer Electronics
VCR and audio equipment
2008
Green Strategy
Sustainable business focus
2018
Energy Solutions
Battery technology investment
2023
Carbon Neutral
Net-zero emissions target