Founded 1937
Polaroid
From instant film pioneer to digital nostalgia icon
Polaroid revolutionized photography with instant film but struggled to adapt to digital technology. Its revival came through embracing nostalgia while innovating with new instant cameras and partnerships with contemporary artists.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1937
Founded
Edwin Land establishes Polaroid
1948
Instant Photography
First instant camera launched
2001
Bankruptcy
Digital transition struggles
2008
Rebirth
Polaroid Originals founded
2017
OneStep+
Bluetooth-enabled instant camera
2023
Artistic Collaborations
Partnerships with modern artists