Founded 1913
Prada
From Milanese leather goods to minimalist luxury
Prada began as a small leather goods shop in Milan, Italy. It gained international recognition under Miuccia Prada in the 1980s for its minimalist designs. After facing competition in the 2000s, its revival came through strategic collaborations, digital innovation, and renewed focus on craftsmanship.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1913
Founded
Mario Prada opens Milan shop
1978
Miuccia Prada
Takes over the family business
1985
Nylon Backpack
Iconic minimalist design
2000s
Competition
Market challenges from new luxury brands
2018
Digital Transformation
AR experiences and e-commerce focus
2023
Sustainable Luxury
Recycled materials collection