Founded 1948
Puma
From sports rival to fashion powerhouse
Born from a sibling rivalry at Adidas, Puma struggled for decades in the shadow of its competitor. Its revival came through strategic brand partnerships, innovative designs, and a focus on lifestyle rather than just sports performance.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1948
Founded
Split from Adidas
1950
Sports Dominance
Pele and Maradona endorsements
1980
Decline
Financial struggles
1993
Rebranding
New logo and strategy
2008
Fashion Crossover
Collaboration with Rihanna
2023
Global Expansion
Valuation exceeds $10 billion