Founded 1937
Ray-Ban
From military necessity to cultural icon
Ray-Ban was created for U.S. Air Force pilots to protect their eyes. The Aviator and Wayfarer models became cultural symbols in the 20th century. After declining in the 1980s, its revival came through product placement in films and reconnecting with its heritage of authenticity.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1937
Founded
Aviator sunglasses for pilots
1952
Wayfarer
Iconic square frame design
1980s
Decline
Loss of cultural relevance
1999
Luxottica Acquisition
New ownership
2002
Cultural Revival
Film placements and collaborations
2022
Sustainable Innovation
Recycled materials collection