Founded 1958
Reebok
From aerobics icon to streetwear collaborator
Reebok dominated the aerobics craze of the 1980s but struggled to maintain relevance in subsequent decades. Its revival began with the acquisition by Authentic Brands Group and a focus on collaborations with high-profile designers and celebrities.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1958
Founded
British sports equipment origins
1982
Aerobics Revolution
Freestyle Hi sneakers launch
2005
Adidas Acquisition
Corporate ownership change
2010s
Decline
Loss of market share
2021
ABG Acquisition
New ownership strategy
2023
Revival
Victoria Beckham collaboration