Founded 1947
Salomon
Ski equipment brand turns fashion collaboration powerhouse
Salomon was a respected but unremarkable ski equipment manufacturer until streetwear collaborations with fashion houses transformed it into a must-have sneaker brand for the style-conscious.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1947
Founded
Ski equipment origins
1979
Technical Dominance
Leading ski bindings
1997
Adidas Ownership
Corporate consolidation
2005
Amer Sports
Ownership transition
2018
Fashion Discovery
First luxury collaborations
2024
Sneakerhead Favorite
XT-6 becomes icon