Founded 1837
Tiffany & Co.
From jewelry retailer to luxury lifestyle brand
Tiffany & Co. was synonymous with engagement rings but needed to appeal to younger consumers. Its revival came under LVMH ownership with bold creative direction, gender-neutral designs, and cultural collaborations.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1837
Founded
New York City jewelry store
1886
Tiffany Setting
Iconic engagement ring design
1961
Breakfast at Tiffany's
Cultural phenomenon
2019
LVMH Acquisition
$16.2 billion deal
2021
Zoe Kravitz
Brand ambassador and designer
2023
Return to Roots
Revival of classic designs