Founded 1985
Tommy Hilfiger
From preppy classic to streetwear staple
Tommy Hilfiger defined American preppy fashion in the 1990s but faced decline in the early 2000s. Its revival came through strategic collaborations with hip-hop artists and a reimagining of its classic red, white, and blue aesthetic for a new generation.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1985
Founded
American fashion brand launch
1990
Hip-Hop Connection
Notorious B.I.G. endorsement
2000
Decline
Loss of cultural relevance
2010
Rebranding
Targeting millennial consumers
2018
Streetwear Revival
Collaboration with Lewis Hamilton
2023
Global Expansion
Valuation exceeds $3 billion