Founded 1966
Vans
From skate park to global culture
Vans started as a small skate shoe company in California but became a global cultural icon. Its revival came through staying true to its skateboarding roots while expanding into music, art, and fashion collaborations.
Key Insights from the Revival
- →Authenticity played a crucial role in the brand's comeback
- →Strategic collaborations helped reposition the brand for a new generation
- →Cultural timing was essential to the brand's resurgence
Brand Evolution Timeline— Drag or use ← → keys to explore
1966
Founded
Anaheim skate shop
1976
Skateboarding Breakthrough
Era and Old Skool models
1980
Pop Culture
Fast Times at Ridgemont High
1990
Financial Struggles
Bankruptcy and acquisition
2004
Action Sports Focus
Vans Warped Tour
2020
Cultural Icon
Collaboration with Harry Styles